It all begins with a mandate to convert legacy medical facilities into spaces associates would actually want to walk into. Warmth over clinical function, built to ease strain-related injuries like back and joint pain. I led creative development for the grand opening, pitching two concepts, then delivering a full system in three weeks: environmental materials and an interactive collectible card that drove associates through the space. The work led the team to bring me back for the murals, this time with a self-service template so any site could localize the design on its own. One launch site drew 868 badge scans in its first week alone.